Webinars: 10 Mistakes that Most People Make

Benefits of Webinars over Traditional Seminars A web-based seminar, also called a webinar, is a way for businesses to send a message to a huge audience, without having guests spend money and time getting to a physical location. Webinars can be used in several ways. From hosting web conferences, lectures and seminars to sales and marketing presentations, businesses in all industries can benefit from this innovative way of communication. Specifically, webinars can be used to: Attract business contacts – If a business is new to an industry, a webinar is a fantastic way to introduce the business and start establishing a brand name. The audience can associate a face with a business name and also interact with the speaker. This increases credibility and initiates a connection between participants and presenters.
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Present business as a renowned authority in the industry – In an over saturated market, standing out from competitors is crucial. Webinars let a business build-up their image as specialists in their field and prove they are the “go-to” guys for industry related concerns.
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Promote a product, new or existing – Webinars are the best platform to sell as well as promote products like books and videos. At the close of the event, the audience may be ushered to to a purchase page or be supplied more information as to how they can get the product. Keep a close relationship with clients – Because webinars make business more personal, a brand can utilize this medium to interact with its present client base. Online meetings can be used for hosting client question and answer sessions, training sessions and updates on product releases. Manage expenses- Webinars give businesses a chance way to save a lot of money on traditional conference or seminar expenses, like venue rentals, airfare, and so on. Increase a business’ value – In our globalized economy today, gaining a competitive edge over others in your industry can get you ahead. Video conferencing provides you a larger market reach and enables you to offer better support for remotely located employees, in time allowing you to take on and maintain top employees, which in turn permit you to serve your client base better and develop your business. Generate an income source – Businesses can earn profit by hosting webinars. If a business talks about a controversial industry-related subject they collect fees from attendees or even sell recorded downloads. Obtain sales leads – Hosting an online webinar is a good chance for sales and marketing teams to collect leads. During the sign-up process, businesses can make it a requirement for participants to register. The details gathered from the registration can then be forwarded to your sales team as warm leads to they can follow-up on.